Rexona

When Munky required some in-game footage of Steffi Graff playing tennis for a Rexona commercial, they turned to Lumiere to make it happen.

As there was no real game to reference or use, Lumiere had to create the Avatar of Steffi from scratch. This involved taking photographs of steffi taken on set, modelling her face and body based on these and then creating a full texture map to bring the 3D model alive.

This Steffi avatar was then animated to match movements from the shoot, and rendered out in a computer game style, on a game style backdrop.

We created enough footage that it could then be selectively edited in the various commercial revisions.

 

Credits

Brand:

Agency:

Rexona

Munky

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