JWT once again asked Lumiere to get on board to bring Rennie’s new product to life. This time in the form of a Rennie Liquid.
This campaign saw our tamed Chili pepper being covered in a gloopy coating of pure white Rennie Liquid.
The initial campaign was designed for Digital Out of Home screens, and was later redeveloped for a TV commercial.
Duncan Burch, Gavin Lester, Russell Traill, Stuart Arminger