Our mission was to captivate audiences with the fluid beauty of vinegar as it morphed into a walking woman, perfectly encapsulating the essence of the product.
Creating a simple animation to plan out timings, movement & camera angles.
Testing various concepts for how the vinegar liquid should flow. It was very important that the product looked smooth, clean and flowed naturally, yet with direction.
Duncan Burch, Gavin Lester, Russell Traill