Leo Burnett approached Lumiere to create an end frame ident for their MaxFactor campaign.
We are proud to present Liquid colour lipgloss.
The brief was to reveal MaxFactor’s iconic X logo in a way that textually represented their lip-gloss products.
The solution involved utilizing fluid dynamics (NextLimit’s Realflow in this case) to create the final resolve.
Credits
Brand:
Agency:
MaxFactor
Leo Burnett
Enquiries:
hello@lumierestudios.co.uk
Creative Producer:
gavin@lumierestudios.co.uk
Technical Producer:
duncan@lumierestudios.co.uk