MaxFactor Lip Gloss

Leo Burnett approached Lumiere to create an end frame ident for their MaxFactor campaign.
We are proud to present Liquid colour lipgloss.

The brief was to reveal MaxFactor’s iconic X logo in a way that textually represented their lip-gloss products.
The solution involved utilizing fluid dynamics (NextLimit’s Realflow in this case) to create the final resolve.


 

Credits

Brand:

Agency:

MaxFactor

Leo Burnett

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