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The Brief was to create a distinctive branding package for a new weekly music and entertainment show, Suck My Pop. The requirement was to design and develop a full kit of parts for use within the show.
Lumiere decided to represent the program in the form of a transmitter, energetically spinning and morphing while spitting out celebrity juice. We wanted to make it feel exciting and unpredictable, alive and electric.
3D elements were created in Cinema 4D as one full animated sequence. This sequence was then taken into Adobe After Effects where the animated backgrounds, distortion and additional post effects were applied.