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Following on from the successful Rennie Waterfication campaign that we’d worked on a year prior, JWT once again asked Lumiere to get on board to bring Rennie’s new product to life. This time in the form of a Rennie Liquid.
This campaign saw our tamed Chili pepper being covered in a gloopy coating of pure white Rennie Liquid.
The initial campaign was designed for Digital Out of Home screens, and was later redeveloped for a TV commercial.