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Purina kibbles for dogs contain an expertly balanced blend of vitamins and nutrients designed specifically for your dog. Agency McCann Enterprise came up with an idea to highlight this feature within their filmed commercials, with the inclusion of a short animated section that started with the kibble, and ended with the nutrition reaching every part of the dog.
Lumiere submitted a treatment, and were subsequently invited to make it a reality. We utilised elements of the brand and packaging to tie it all together.