Ford Focus Plasma

Working under Damien Knowles (Wunderman) and Alex Smith’s (RSA) art direction, Lumiere set to work on creating a cg plasma ball to encapsulate the new Ford Focus.

Lumiere’s first challenge was to R&D the look and feel of the plasma lines and interaction points, tweaking and testing out different methods to bring it inline with Damien and Alex’s vision.

Working with the footage shot in Barcelona, Lumiere’s vfx team, including rotoscopers, trackers and compositors, seamlessly created and implemented a plasma ball that showed the interaction of the people and the waves of plasma energy. As this was filmed without motion control and “all-in-one shot”, the real challenge here was to incorporate all of the cg elements together perfectly into such an elaborate camera move.


 

Credits

Brand:

Agency

Director

Artists

Ford

Wunderman

Alex Smith

Duncan Burch, Gavin Lester, Dan Hope, Martin Ofari, Richard Scarlett, Gresham Lochner, Lester Brown, Graham Pearce, Afif Heukeshoven
 

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