3 Body Problem

Holographic Live Event for Netflix

Bringing the Three-Body Universe to Life at SXSW 

Working once again with our good friends at Kaleida, we had the honour of producing the stunning animated visuals for the massive 15m x 10m Holographic activation during SXSW festival in Austin. Our content paid tribute to the mind-bending world of the Netflix series ‘3 Body Problem’, based on the hit book series of the same name.  

Festivalgoers were treated to an overwhelming experience, with our vividly realized animations engulfing them in the cosmic vistas and technologies depicted in the show. Stylized representations of strange suns, alien megastructures, and unraveling dimensions danced across the gigantic screen in breathtaking scale. 

For many, this animated showcase was a highlight of their SXSW experience. It was our pleasure to transport fans to this unforgettable science fiction frontier. 

3 Body Problem World Premiere at SXSW

This content has been embedded from the Netflix Facebook page and may contain links to other videos.

3 Body Problem World Premiere at SXSW
3BP-still-from-film-5
3BP-still-from-film-4

"And we will teach you how to fear again!"

Our team worked tirelessly to capture the essence of 3BP’s imaginative storytelling through dazzling motion graphics and visual effects. We studied the shows imagery and expanded upon it, crafting original content that plunged viewers deeper into the mysteries of the Trisolaran civilization. 

Cutting-edge animation and compositing workflows allowed us to blend realistic 3D models with stylized effects and environmental renders. The resulting visuals seamlessly integrated live action footage with CG elements - bringing the Three-Body universe's most iconic moments to life. 

3BP-still-from-film-6v2

Credits

Brand:

Agency:

Artists:

Netflix

Gavin Lester, Duncan Burch, Terry Lee, Russell Traill

Got a project in mind? We can help...