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Pokerstars were releasing a new incentive update to their platform and required a video to use across social media and digital platforms that highlighted some of the features and benefits.
Lumiere created this 30s commercial based on a script devised by Pokerstars in house creative team.
The brief was to build 3D representations of the assets found in the games, and set them within a dark space. Lumiere then worked out a layout and set of actions that told the story in such a way as to finally arrive back at the starting point. We also decided to give the words their own light emission with which to help gently illuminate the dark scene.