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Rock Star were hard at work on a fantastic campaign for Kraken Rum, and found they just needed a little helping hand to create the inky black goo that covers the tentacle in the final packshot. They picked up the phone, we had a chat, they sent us some animated scenes, and we got to work fast.
As consummate professionals, we even did a bit of research in the pub one evening too, and decided Kraken goes well with Ginger Ale. We are nothing if not thorough!