Fisherman’s Friend

Fluid/Simulation, TVC, VFX

Brand
Agency
Artists
Fisherman's Friend
WirzFraefelPaal
Duncan Burch, Gavin Lester, Russell Traill

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WirzFraefelPaal reached out from Zurich to see if Lumiere could help them with a commercial they were developing for Fisherman’s Friend.

We rose to the task and produced a number of fully CG water effects shots to fit into the various edits required by the client. The shots involved building a lighthouse to match the live-action close-ups, and then smashing it with millions of particles worth of fluid simulations. We then rendered it all out and pulled it back together in comp. Make’s it sound easy right?