Coors

Fluid/Simulation, Products/Packshots, TVC, VFX

Brand
Director
Agency
Production
Coors
Dave Mills
Leith
Lumiere Studios / Munky

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Lumiere were commissioned via Munky to help bring Leith’s new Coors campaign to life. The World’s Most Refreshing Beer.

The live action was shot using the Red camera attached to a motion control rig. We took over from live action and went into a fully CG world. Lumiere were responsible for all of the CG including the bottle, mist, ice and avalanches!